I came across this Ted talk by Bill Gross which explored the factors that are vital to start ups succeeding. We deal with a lot of businesses early in their journey and found this article interesting and though you might to.

Bill Gross has founded a lot of startups, and incubated many others — and he got curious about why some succeeded and others failed. So he gathered data from hundreds of companies, his own and other people’s, and ranked each company on five key factors. He found one factor that stands out from the others — and surprised even him.

These were the 5 essential elements to business success. Watch to find out which one was the most important. It may surprise you.
5 essential elements to business success