TIPITEE TOOTHBRUSH CHARACTERS

Client: UCC Australia

 

Brief: Create characters to provide personality to a new kids toothbrush range.

Solution: A set of six illustrated characters all with different personality traits were created with a bright, bold colour palette, to ensure the product was fun to use and stood out on the supermarket shelves. The illustrations were printed on the product, the packaging and were integral to advertising the product.

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