Client: Macarthur Grange Brewery

Brief: Create a new logo and packaging in-line with other Stockade Beers in the range. Pale Ale required a graphic of a defiant miner hoisted on his mates’ shoulders in the same style of the miner and horseman in the other Stockade beers.

Solution:  A distinctive colour palette of darker teal blue to complement and differentiate from the other products in the range. New font selection for PALE ALE which was rough and weathered yet solid and strong. New illustration to fit the brief. These components were then combined to create a bottle label, six pack basket and carton artwork.