Your logo allows the world to instantly identify your business. At first glance it reflects your business personality and captures the essence of who you are. Therefore the colours you choose for your logo are imperative to convey your brand personality.

For the New Wave Design rebrand we choose Charcoal and Orange. Charcoal (almost black/dark grey)  connotes professionalism, boldness and classic. The hint of Orange represents creativity, friendliness and warmth. Exactly how I wanted New Wave Design to be presented.

The infographic below provides a quick overview of the personality for each colour.

Psycology of Colour in logo design infographic

If you would like to discuss logo design for your business don’t hesitate to call Kym from New Wave Design on 0410 642 684.

We’d love to hear your thoughts on our award winning design, please leave a comment below.

 

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