New Wave Design worked closely with UCC Australia to design a new concept kids toothbrush and take it to market.

Every now and then a project comes along that allows you to utilise all aspects of your experience and expertise. Being involved from concept to completion in this project was very rewarding. UCC Australia had the opportunity to bring a new concept kids toothbrush to the Australian market. The unique design of the toothbrush means it won’t tip over so it is not only hygenic it makes brushing your teeth fun not a chore.

After a briefing from the client we brainstormed initial concepts on how to brand this product. We decided to run with kids’ characters – each with individual personalities. Our very talented graphic designer, Aleisha, created illustrations for the characters which brought the concept to life.

It can be daunting to start from scratch and develop a new product. Having the support and creative input from a graphic designer can make the process faster and easier. We were able to deal directly with the manufacturer to ensure the end product was exactly as designed.

Once the product was finalised and in production, it was time to start marketing this super cool new product. We designed a logo for Tipitee Toothbrush, product packaging, and with a great understanding of the product we designed a fun, fresh website with a shopping cart. We also integrated the shopping cart into Facebook and created cover graphics for social media.

Here’s what UCC Australia had to say:
“New Wave design have been exceptional with delivering high quality work and services at incredible speed. Our latest project with New Wave Design started with a brief for them to help us with the design of children’s characters to go onto our new toothbrushes. Throughout the whole design process, I felt Kym was very patient with our exploration of the designs and really understood what we were trying to achieve. She was also fantastic in helping us communicate with the manufacturer. We then decided that we needed an online presence in the form of a website with an online shop. I am absolutely thrilled with the outcome. From the first draft Kym sent through, there were hardly any changes that were needed because it really was spot on with the brief given which saved us so much time. I am really impressed with our new website….It’s clean, it’s beautiful and so easy to navigate. Thank you New Wave Design.”
Joanne, UCC Australia |

We look forward to continue working with UCC Australia on marketing initiatives to promote the Tipitee Toothbrush and see it Australia’s major supermarkets.

If you have a new product idea that you would like to take to market and need help call Kym on 0410 642 684 or email