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WHY LOOKBOOKS INSPIRE YOUR CUSTOMERS TO BUY

WHY LOOKBOOKS INSPIRE YOUR CUSTOMERS TO BUY

by Kym Aldred | Aug 8, 2017 | Articles for Small Business, Design for Small Business

Lookbooks are not a new concept – the fashion industry have used lookbooks to showcase brands and collections for many years. More recently lookbooks have evolved to become a popular form of social media content and a popular way for online and offline retailers of...
NEW CONCEPT STORE – WHAT CAN BE LEARNED

NEW CONCEPT STORE – WHAT CAN BE LEARNED

by Kym Aldred | Jul 30, 2015 | Articles for Small Business

On a recent trip to the Gold Coast I came across the ‘Boardriders’ store at Coolangatta. The flagship store was a showcase for Quiksilver’s three main retail brands Quiksilver, Roxy, and DC Shoes. But this was no average clothes shop. Not only can you deck...
THE SINGLE BIGGEST REASON WHY STARTUPS SUCCEED

THE SINGLE BIGGEST REASON WHY STARTUPS SUCCEED

by Kym Aldred | Jul 29, 2015 | Articles for Small Business

I came across this Ted talk by Bill Gross which explored the factors that are vital to start ups succeeding. We deal with a lot of businesses early in their journey and found this article interesting and though you might to. Bill Gross has founded a lot of startups,...
5 COMMON MISTAKES WHEN STARTING A BUSINESS

5 COMMON MISTAKES WHEN STARTING A BUSINESS

by Kym Aldred | Feb 10, 2015 | Articles for Small Business

Ready to start your own business and enjoy the freedom of being your own boss? Here are the top five most common mistakes startups make. Avoid them to ensure your business longevity. 1) Trying to do it all There is no denying that starting a business takes hours of...

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