NEW WAVE BLOG
NEW CONCEPT STORE – WHAT CAN BE LEARNED
On a recent trip to the Gold Coast I came across the 'Boardriders' store at Coolangatta. The flagship store was a showcase for Quiksilver’s three main retail brands Quiksilver, Roxy, and DC Shoes. But this was no average clothes shop. Not only can you deck yourself...
QUALITAS BROCHURES
Qualitas Consortium delivers the world-renowed NHS Productive Series to healthcare organisations around Australia and New Zealand. Qualitas wanted to refresh the look of their marketing material. We created a series of brochures...
THE SINGLE BIGGEST REASON WHY STARTUPS SUCCEED
I came across this Ted talk by Bill Gross which explored the factors that are vital to start ups succeeding. We deal with a lot of businesses early in their journey and found this article interesting and though you might to. Bill Gross has founded a lot of startups,...
AWARD WINNING PACKAGING DESIGN
Two of Macarthur Grange Brewery’s Craft Rebellion Beer Labels won Silver in the Best Packaging (Labels / surface graphic on bottles / can) category at the 2015 Australian International Beer Awards last week.
ALINE PUMPS BROCHURE DESIGN
Different industries require different forms of communication. A lot of industries have moved away from print however Aline Pumps still finds value in producing brochures for their products. With tradespeople as their target market printed brochures are still the most...
THE IMPACT OF COLOUR IN YOUR LOGO DESIGN
Your logo allows the world to instantly identify your business. At first glance it reflects your business personality and captures the essence of who you are. Therefore the colours you choose for your logo are imperative to convey your brand personality. For the New...
NEW WAVE DESIGN REBRAND
It was time to practice what we preach and give New Wave Design a makeover. Why the rebrand? The logo and visual identity was 15 years old and the website 3 years old. Although we had an established strong brand with current clients, the business had refocussed with a...
WHY YOU NEED TO UPDATE YOUR WEBSITE IF IT IS MORE THAN TWO YEARS OLD
Websites are a must for every business - no matter what your industry, whether you are big or small, if you don't have one, you are living in the dark ages. You may have taken the plunge and had a website built a few years ago or even back when the internet was born -...
FROM CONCEPT TO MARKET WITHOUT TIPPING OVER
New Wave Design worked closely with UCC Australia to design a new concept kids toothbrush and take it to market. Every now and then a project comes along that allows you to utilise all aspects of your experience and expertise. Being involved from concept to completion...
WHY YOUR PRODUCT LAUNCH FAILED
Designing, manufacturing, packaging and taking a new product to market can be a daunting task for any size business. Many have tried and failed – here are some reasons why the venture may have come unravelled.
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