NEW WAVE DESIGN REBRAND

NEW WAVE DESIGN REBRAND

It was time to practice what we preach and give New Wave Design a makeover. Why the rebrand? The logo and visual identity was 15 years old and the website 3 years old. Although we had an established strong brand with current clients, the business had refocussed with a...
WHY YOUR PRODUCT LAUNCH FAILED

WHY YOUR PRODUCT LAUNCH FAILED

Designing, manufacturing, packaging and taking a new product to market can be a daunting task for any size business. Many have tried and failed. Here are our top reasons why the venture may not have achieved the desired outcome. 1. You didn’t research You may...